Running a competition on our sites is a great way to reach new and existing audiences.

However, to maximise the impact of your competition, there are certain things you can do to really make your competition stand out.

Choose a good prize

The prize you choose needs to stand out as that will make your competition all the more appealing to the audience. Pick a high-quality prize, something valuable, something unique. If your audience feels they can win something special then entry numbers will soar.

You can read more about providing a high-quality prize here.

Use a good image

The image you use is the main thing that will draw your audience in. With that in mind, choose a good quality lifestyle image with lots of colours and happy faces. Firstly, this will make your competition more attractive to users as no one likes a fuzzy image on a blank background. Secondly, don’t have text over the image as you want the audience to be able to see what the prize is.

Write good copy

You’ve got your audience’s attention with the prize and the image. Now, you get the chance to really sell your brand and competition to them.

The first thing to do is come up with a good title for your competition. Something that is catchy and clearly states what the prize is so your audience knows what they would win if they enter. And, while it may seem obvious having the phrase “win” at the start is guaranteed to pique their interest. 

Also, stick within the word count. You have 250 words to use which sounds like a lot but it really isn’t so choose your words carefully. By making your competition sound exciting, you increase the number of users entering. Also, using keywords will drive up the SEO of your competition.

Share on social media

Everyone and everything is on social media and so should your competition. We share competitions on our Giveaway Treasures social media platforms. But sharing your competition on your own social media platforms will really help your competition stand out and increase entries.

By using these tips, you can really make your competition stand out from the rest and increase the number of entries you get.

To set up your completion, call 0114 3990 828 or email content@dmri.co.uk.