At The Competition Platform, we work with a wide variety of titles, so there’s bound to be one that will suit your audience.

We’ve written blog posts on all the titles we work with so you can find the right title for your brand. This is our guide to Good Housekeeping.

Good Housekeeping has been a staple of British lifestyle magazine marketing for more than 95 years and is the longest-standing, most trusted consumer champion.

Good Housekeeping competitions site stats

Site views per month: 6,614,473

Site visits: 95,865

Typical entries: 20,202 – 24,672

Average Data Capture entries: 940

Good Housekeeping readership profiles

Readership: 1.506 Million

Subscribers: 204,404

ABC1: 72% – AB 42%

Age profile: Women aged 35+, 65%

Solus: Readership 51%

Competitions & Prize Sponsor Benefits

Why become a competition sponsor?

The minimum prize value (MPV) for this publication is £250

Benefits of providing prizes for competitions.

• A unique opportunity to promote existing products and services or promote new opportunities.
• Positive brand association
• 4 weeks’ promotion
• The brand images and also product description used in the blurb
• The multi-choice question tied to the brand for brand reinforcement
• Marketing of the competition

Only available to the prize sponsor

Prize Sponsor Benefits:

You also have the option to take the following features (additional cost applies for these features)

Data capture ‐ This is a brilliant opportunity to ask the users engaging with the competition if they would like to opt in to hear from the Brand. This compares favourably to most other data capture opportunities, has brilliant responses and is also compliant with all UK laws including GDPR.
In this publication, you will typically receive between 475-748 unique opted-in individuals requesting more information.

You can also find more information about data capture here.

Links ‐ These can be used for driving traffic and or for helping with SEO.

Embedded video ‐ If you have a promotional video we can include this in the competition text.

Additional promotion via social media, main newsletters, etc ‐ Please ask for availability and costs.

To run a competition on Good Housekeeping, call us on 0114 3990 828 or email content@dmri.co.uk.