Finding the right words when writing your copy for a competition can be a challenge as you only get 250 words when writing your copy.

So, you want to get the most out of those words in order to sell your product and brand to your audience. This guide will help you find the right words the make your copy the best it can be.

The title

The title is the first word users see when they come across your competition so you want to make it memorable. There are a couple of things you can do here. The title should start with the phrase ‘Win’. This may seem obvious but it will immediately catch your audience’s attention and pique their interest. Also, mention your brand in the title. The title doesn’t form part of your 250 words but we recommend keeping it short and sweet.

The text

Avoid jargon or hyperbole – It can be too easy to try and be clever and use lots of jargon and hyperbole to sound interesting. But that’s going to put off users so be clear with what you’re saying.

Use your 250 words – You have 250 words to use so you don’t want to be going over that limit. Going under it and not using those extra words means your not making the most of the opportunity to connect with users.

Keep sentences short – People get lost in long sentences so keep them short. Simple.

Break it up – There’s nothing more off-putting than a wall of text, it’s difficult to read and intimidating. We process written information visually so break up your text, and use paragraphs, bullet points, and different font sizes. These will help the user absorb more information and stay engaged with your message.

Proofread – You’ve written your copy, now it’s time to proofread it for any mistakes. Your account manager will take a look at your copy and suggest any edits they think necessary but checking it beforehand is a great idea.

Your copy is your opportunity to get your brand’s message across to users and connect with them. By following this guide you will be well on your way to creating copy that users will find engaging.

To set up a competition, call 0115 3990 828 or email content@dmri.co.uk.

You can find more tips to help set up your competition here.