You’ve run your competition on The Competition Platform with the data capture and you have a load of new users for you to email.

So how do keep these new users engaged and stop them from hitting that unsubscribe button? This is The Competition Platforms guide to writing an email newsletter. 

Have a good email subject line 

Try to avoid being generic here, generic subject lines are a recipe for deleting emails. So try to be a bit creative here. Also, give users a hint of what’s in store when they open your email. A good subject line is the email equivalent of the smell coming from a kitchen when you’ve had a long day. It draws you in. 

Keep your email relevant to your audience 

The main reason users unsubscribe from mailing lists is because the content isn’t relevant anymore. So, keep in mind the reason users signed up to your mailing list in the first place. 

Use images 

Images are the key to a good email newsletter, adding a bit of colour and variety to your email. If you can use personalised images. One thing to note is to add Alt text to your email’s images just in case the image doesn’t show up on the user’s email. 

Be interesting 

Yes, you want to make sure users receive all the latest news from your brand but they don’t need everything. Stick to the most interesting topics and maybe leave out the bit about your colleagues’ new conservatory.

Keep it concise 

Your colleague talking about their new conservatory is only bearable if they keep it short and sweet. So while your newsletters can be a bit longer than a normal email, do try and be somewhat concise. 

Be subtle in promoting yourself 

Your newsletter should be informative rather than just promotion, promotion, promotion. If users feel they are learning about your brand rather than being told about how great you are then they are more likely to stick around and want to learn more. 

Multiple topics 

People have different interests so you tailor your emails to suit those interests. People who like are interested in one aspect of your brand might have no interest in another. So if you split those topics up and tailor your emails to those audiences, users are less likely to hit that unsubscribe button. 

Necessary information only 

When you’re writing your newsletter, it’s tempting to include every piece of new information and links, but if it’s not relevant then a lot of people will say ‘so what’. So, consider if what you’re including is really necessary and cut the bits that aren’t. 

By following these tips you will be well on your way to creating an engaging and informative email newsletter that users will love. To find out more about data capture and how it can benefit your brand, call us on 0114 3990 828 or email: enquires@dmri.co.uk.