There are many great reasons to run competitions on The Competition Platform if you’re looking to increase brand awareness.

Here are 5 of the best reasons to run competitions to increase brand awareness.

1. Brand exposure – By their very nature, competitions catch attention, especially if there is an exciting prize on offer. This leads to users becoming more aware of your brand. Competitions also draw in new users so this is an opportunity to increase brand awareness. 

2. Positive Brand Association– Competitions are fun and by creating that feeling of fun and giving users the opportunity to win something valuable then you are generating some easy goodwill towards your brand. 

3. Exclusivity – Only brands that work with us can publish competitions on our titles’ websites. So, by running competitions with us, you get an opportunity that is exclusive to brands that use The Competition Platform. 

4. Encourage your existing and new readers to sign up to GDPR compliant marketing – The Competition Platform offers you to include data capture as one of our Prize Sponsor Benefits. This allows you to market your brand to our users while remaining GDPR compliant. 

5. Increase the number of visits to your site – Competitions draw people in who wouldn’t normally visit websites so this is an opportunity for you to increase the number of users visiting your site. Another benefit is that your page impressions will increase and users want to learn more about the brand.

Running competitions is a great way of raising awareness of a brand. To set up a competition, call 0114 3990 828 or email content@dmri.co.uk. 

Also, follow The Competition Platform blog for more advice on how competitions can help with brand awareness.