At The Competition Platform, we know how much time and effort businesses put into the collection of data.

You have to make sure it’s compliant, find the right people and get people to give their permission. Similarly, their communications via email are well thought out to sell the products and services in the best light.  

However, the bit that often gets missed is the joining of the two together and the timings. It’s all too easy to add any new prospects into your set communications strategy. This can sometimes be confusing, a bit too long a gap and/or confusing the potential customer. To make sure you maximise these data opportunities consider the following things each time you test. And also add in a new approach to gaining new prospects.  

Timing of your communications

If someone requests information / signs up for something then in most cases, it is beneficial to confirm this straight away. Thank them for their interest, confirm what you will be doing/sending and give them a clear option to opt out. Even if they sign up to be alerted of something which is time-sensitive, start the communication by acknowledging this.  

Association  

Acknowledge when and how they came to be receiving the information. If someone has opted into marketing as part of a promotion on a newspaper or magazine site. Reference this in the first communication/even when emails are sent as soon as possible away from a clear confirmation and acknowledgement of what they have agreed to and/or requested.  

Consider your audience with your communications

If you already have a regular communication that they will be receiving think about when they should receive the first one. In some cases, it will make sense to do this straight away. In other cases, it makes sense to wait until they have had a series of onboarding communications specific to how they have signed up and then add them to the most appropriate communications.  

Be consistent

Do what you say you are going to do and make sure the message is consistent and accurate. (Don’t just consider this from a GDPR point of view but also from a ‘what makes sense and what is clear ‘point of view.) 

Have clear objectives for your communications

 Set out why you are doing it and what you want/need to achieve.  

Test and re-test

Regularly check what you are doing is still working and you are using the most effective communication strategy. 

By following these tips when you test and add in a new approach to gain new prospects, you can maximise these data opportunities.  

To learn more about how The Competition Platform can help you gain new prospects, call 0114 3990 828 or email enquires@dmri.co.uk. 

Also, follow The Competition Platform blog for more great tips to increase brand awareness.