The Competition Platform allows you to view and also access a range of data to see how your competitions are performing. This blog post will tell you exactly how to get the most out of that data. 

Data capture 

Data capture is one of the products we offer as part of our Prize Sponsor Benefits. It is one of the most cost-effective ways to collect data while remaining GDPR compliant. By adding this option, competition entrants are able to opt-in to hear more from your brand if they have an interest in your brand. Your brand also has consent to keep in touch with the latest promotions and offers.  

Data on entry numbers are broken down by date 

The Competition Platform allows you to see what date users entered the competition. You can work out what days users will want to visit your site. So, you can tailor promotions around that day. Or, if you took advantage of Data Capture you can tailor your emails to be sent to them on that day. 

Data on entry numbers by age and gender 

Entry numbers by age and also by gender are also viewable. This allows you to tailor future marketing to suit those demographics. 

Entry numbers by region

The Competition Platform allows you to see what areas of the country got the highest number of entries. So, if your competition got a higher number of entries in Yorkshire than in Wales. Then you can tailor any future promotions to target users in Yorkshire. This allows you to make sure that your marketing budget is being spent effectively. 

The Competition Platform allows you to see data that you may not otherwise have access to and also learn more about potential customers. 

To set up a competition, call 0114 3990 828 or email content@dmri.co.uk.