Sponsoring prizes is one of the best ways to promote awareness of your brand & reach new audiences. Furthermore, competitions are a brilliant way to engage with your audience. 

At The Competition Platform, we work with a variety of titles. Allowing the brands who sponsor a prize lots of options in terms of what prizes they can giveaway to the readers. 

Having a fantastic prize is the best way of guaranteeing your competition will be a success. 

Here are 16 ideas to inspire your next prize sponsorship.

Exclusive prizes

Providing an exclusive prize that is only available to the people who enter the competition will make them feel special. It can also increase entries. 

Excitement prizes

A prize that gets the readers excited is the perfect giveaway. Perhaps it’s an experience that someone has always wanted to try. Or maybe it’s an item that is very popular or perhaps quite rare. Prizes like these are like gold dust.   

Unique prizes

Thirdly, a bespoke or money-can’t-buy-prize is a perfect prize. It generates lots of interest and also entrants as it’s one of a kind.    

Limited editions 

Limited edition products are a great way to build interest and excitement as well as increase entries. 

Products that aren’t available anywhere else make your competition all the more appealing. 

Custom products 

Similarly, to limited editions, customised products are great for getting users interested and excited about your competition and also about your brand. 

A new release 

Got a new product launch on the horizon? Competition is great for making users aware of the new product and also getting them excited about it! 

Best-selling products 

Offering your best-selling products as a prize is great for driving attention to your products and brand. Maximising the impact of your competition as well as increasing awareness of your brand. 

Seasonal prizes 

Offering prizes that coincide with a seasonal event, holiday or time of the year is great for capturing people’s attention. You can offer days out to various attractions in summer, Christmas hampers in December or back to school bundles are perfect. 

Gift vouchers/shopping sprees 

Gift vouchers are a very versatile prize and help you appeal to a much broader demographic while a shopping spree encourages users to visit your shop to see what they could spend their winnings on, boosting brand awareness and also driving sales. 

Product bundles 

Product bundles are great for boosting the prize value of your competition as well as offering a more diverse prize pool makes your competition more appealing to a wider demographic. 

You could provide new products along with a best-selling item to encourage people to try your new product. 

You can also provide a curated bundle of products that complement each other that you know users will love. 

Subscriptions 

Providing subscriptions to your service as a prize is a great way to encourage users to sign up for your service. Plus, if they like your service they might stay signed up after their free subscription ends. 

Free meal/visit 

If you’re a hospitality brand then a free meal, stay or visit is perfect for spreading the word about your brand and can also lead to glowing reviews and social media mentions from the winners. 

Luxury experience prizes

This is an upgrade to the previous suggestion and makes the experience for the winner all the more special. 

Event tickets 

Offering tickets to an upcoming event is a great way to reach users, especially if tickets to that event have already sold out! 

Free service 

Offering your services as a prize is great for introducing potential new clientele to your business and in addition, encouraging long term business. 

Coaching or consultancy 

Finally, do you offer coaching or consultancy services? Providing free sessions as a prize is perfect for encouraging potential clients to try your service. 

In summary, a high-quality prize is the key to running a successful competition and now you have plenty of ideas for what prize your brand can provide. 

To sponsor a prize, call 0114 3990 828 or email content@dmri.co.uk.