You don’t have to have the marketing budget of a Fortune 500 company to set up an amazing competition. 

Here are some tips for how you can run a great competition without breaking the bank and the most important items to spend your money on. 

Marketing on a budget

Firstly, the marketing of the competition is vital in making your competition a success. Thankfully, marketing isn’t costly.  

Sharing your competition on social media is a great way of showcasing your competition and brand. You can find out how social media can give your competition a boost here. 

The prize 

This is the big factor in making your competition a success. The prize will be the thing that attracts attention to the competition. Here are some different ideas for what prize you can provide. 

• Firstly, A big-ticket item – A big, exciting prize is a great idea as a prize. A new phone may seem expensive but when you think about how many people will enter the competition to win it and how much they will talk about the competition then it suddenly doesn’t seem as expensive. 
• Secondly, A new product – A new product is always exciting and gets people’s tongues wagging. 

• A prize that encourages them to try your business – Perhaps a few months subscription which gives people the chance to try your business then they may tell their friends about it – giving you extra customers. 
• A prize bundle – This is a great prize as it allows you to promote multiple products in one competition. Perhaps you can have a big-ticket item and some new products in one prize bundle. 

You don’t have to go all out on the prize, especially if your prize is a product that is already popular as this will be enough for people to spread the word about your competition. 

An important thing to consider here is providing a prize that people will want to win. Here is our blog post about what makes an excellent prize. 

The success of your competition will be down to what you put into it. Remember that competitions are fun and a great way to reach new people as well as engage with your existing customers.