Looking to set up a competition to make your brand more attractive to customers? Here is our guide to inspire your next competition.

Competitions are very successful at attracting new customers. People love the excitement of a competition and the prospect of winning something.

The internet has meant that it’s easy to reach a wide audience successfully through competitions.

It is important to plan your competition correctly, which is why we’ve created this guide to make creating a competition easier for you.

Why are competitions successful?

Competitions are successful as they allow companies to connect with their audience. Setting up a competition is a great way of attracting new customers.

Competitions are ideal for building a customer base

Competitions are a great way of increasing social media followers. Brands can see growth shortly after the competition starts.

Click here to read more about how social media can help your competition.

Competitions are an opportunity to promote your brand

Competitions are a very popular way of promoting a brand to an audience. Brands can generate a lot of excitement in a short space of time.

Competitions lead to people talking about your brand.

A competition can point customers to your store, website or social media, where they can learn more about your brand and discover your products and services.

Use competition to increase engagement

Competitions are a great way to engage with an audience. It can be an ice-breaker and an opportunity to tell an audience about your brand and the products and services you offer.

Help you with research

When people sign up to enter your competition. You can include a data capture question as a Prize Sponsor Benefit that allows you to gain more users for your mailing lists.

Competition ideas

Back2school competition

Parents are always on the lookout for a great deal when their kids are off to school, so why not give them the opportunity to win a new backpack or stationary?

A Back2school competition is a great way to promote your brand to parents.

Seasonal competitions

Competitions that coincide with seasonal events, like Christmas, are great for capturing people’s imagination.

Luxury experiences

A special meal out or a stay at a luxury hotel is a great way of making people aware of your brand and can lead to glowing reviews and social media mentions from the lucky winner(s).

Turning competition entries into customers

Now that your competition has ended and your mailing list is bigger than ever, it’s time to speak to your new leads.

People who signed up from the competition are likely to be expecting your email and be interested In learning more about your brand.

If you’ve managed to market your brand well during the competition then entrants will already be interested in your products and have knowledge of them.