The Entry Platform: Why you need to be running competitions to boost your brand

When piecing together your marketing strategy for your company or brand, there are many avenues that you can take. However, one that you may not have considered is the idea of creating a competition, and that has never been easier with the use of The Entry Platform. We’ll be giving you 4 reasons why you have to start creating competitions with The Entry Platform. By the end of this piece, you’ll be kicking yourself that you didn’t start making competitions sooner!

They help to engage your current audience

First of all, competitions are an effective way to encourage engagement from your existing database. With the Entry Platform, you can easily creative captivating competitions that are sure to grab the attention of your consumers. From photo contests and sweepstakes, to product giveaways and referral campaigns: our platform offers a wide range of customisable competition types to suit any business.

Not only does your audience will feel persuaded to engage due to the nature of a competition, which taps in to every person’s innate desire to win, but it also offers them an unmissable bargain! Giving something away for free using The Entry Platform is a great way to portray your business positively in the eyes of your loyal consumers, who are likely to feel valued and excited as a result.

They can help to grow your audience

As well as satisfying your current audience, competitions are a great form of acquisition marketing to generate new leads and build your consumer database. A study from HubSpot showed that brands which ran competition marketing campaigns gained an additional 34% of new fans/potential consumers.

But how does it generate that additional 34%? A key selling point of creating a competition with the Entry Platform is the online shareability and the reach that your brand can achieve. 1000s of competitions are shared everyday by the ever-growing competition community, reaching a variety of different websites, social media platforms, groups and forums – all of which are packed with new, potential consumers that your competition could attract. A competition isn’t simply giving something away for free, it’s a unique opportunity to have your brand placed in front of the eyes of a brand-new audience.

They allow you to collect valuable data

The Entry Platform has powerful data capture features, which allow you to collect information from competition entrants – such as email addresses, phone numbers and preferences, which allow for a more in-depth analysis of your key demographic. This data can then be used for lead-generation, personalised marketing communications and customer segmentation, allowing you to make informed business decisions and drive targeted marketing efforts. Additionally, referring back to the study from HubSpot, it states that on average, 1 in 3 competition entrants give brands permission to receive additional promotional content from themselves and their partners¹.

They can save you time and resources

When planning your marketing strategy, it is vital that you factor in the time required to implement the strategy, as well as the cost associated. Our platform streamlines the competition management process, saving you time and effort which could be utilised elsewhere in the future. With the built in capabilities that we offer; you’ll have all the resources you could possibly need right in front of you. In fact, it is so quick and easy that you can create a landing page for competition that matches your business needs within as little as 10 minutes!

With various different payment plans to choose from, we have a plan to match any and all marketing budgets and needs, no matter the size or type of brand or business, we’ve got you covered.

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As you can see, competitions are a unique, interactive way to engage and grow your audience, improve your brand image, generate leads and collect useful data. With the Entry Platform, we aim to provide you with the ability to do all of this whilst saving you precious time and money. The idea of simply giving something away can seem daunting and counter-productive at first, but when done correctly, competition marketing strategies can be an effective approach to marketing your business. By using the Entry Platform, you’ll get it right every time.

Reference:

• https://blog.hubspot.com/marketing/social-media-contest-stats-infographic