6 TOP TIPS for Maximising Your Competition’s Success

Here are my six top tips for boosting visibility and engagement. These strategies not only encourage participation but also help reach new potential buyers and drive sales among your current audience.

1. Add a Link to the competition in your Instagram bio tree.

By placing the competition link in your bio, you make it easily accessible to your followers and any new visitors to your profile. This increases participation and creates an opportunity to introduce your brand and products to a wider audience.

2. Post about the competition on Instagram and Facebook, highlight that it’s free to enter and can be entered daily, then pin the post for the competition’s duration.

Regular visibility on your feed encourages your audience to engage consistently, while the daily entry aspect keeps them coming back. This engagement can create interest in your products, turning participants into customers.

3. Use Instagram stories to promote the competition and include a link to it

Instagram stories are a highly effective feature, with 70% of users watching them daily. Adding a direct link simplifies entry and ensures maximum reach. Stories are also a great way to showcase your products, encouraging competition participants to explore what you offer

4. Save competition-related stories to a story highlight.

Story highlights keep the competition visible to new visitors after the 24-hour story period. This ensures more people discover the competition, exposing them to your brand and increasing the likelihood of both participation and product discovery.

5. Include the competition in a newsletter to your existing audience

Your current users are already familiar with your brand and are more likely to engage. A well-placed competition in your newsletter not only drives entries but also serves as a reminder of your offerings, potentially leading to new purchases and can be used as a re-engagement tactic as an incentive to get users to open emails

6. Feature the competition on your website

Adding the competition to your website ensures it’s seen by visitors. This can attract new buyers and reinforce your brand as a source of engaging content and great products.

If you have any questions or need any help, don’t hesitate to get in touch – The Competition Platform.