5 Proven Benefits of Running a Competition with The Competition Platform

As a PR professional or brand marketer, staying ahead in today’s competitive landscape means continuously exploring innovative strategies to boost brand visibility, engage high-intent consumers, and drive conversions. Competitions are one of the most effective and cost-efficient marketing tactics, providing brands with a unique opportunity to connect with engaged audiences, grow their reach, and collect valuable first-party data.

At The Competition Platform, we partner with the UK’s most influential and leading media publications to deliver high-impact competitions that capture attention and generate tangible results. Our platform drives over 52 million page impressions per month, with more than 13 million competition entries collectively, ensuring maximum exposure and engagement. Our extensive media network includes household names such as Cosmopolitan, Country Living, Good Housekeeping, Marie Claire, Men’s Health, Women’s Health, Runner’s World, House Beautiful, Prima, Red, Digital Spy, Elle Decoration, The Offside Line, Trusted Reviews, and Recombu, alongside The Network, which features trusted publications like Woman’s Weekly, Woman’s Own, Woman Magazine, What’s on TV, and Celebs Now.

Here are five compelling reasons why your brand(your client’s brand) should run a competition with us:

1. Maximise Brand Visibility Across the UK’s Leading Publications

• Reach a highly engaged audience across premium media platforms.
• Gain exposure through millions of monthly page impressions.
• Align your brand(or your client’s brand) with trusted, well-established publications.

A competition hosted on a top-tier publication’s website instantly places your brand(or your client’s brand) in front of a highly targeted, engaged audience. According to a Nielsen study, brand recall can increase by 59% when a brand is associated with engaging, interactive content such as giveaways. Our competitions generate millions of impressions, ensuring wide-reaching exposure across reputable media brands that consumers trust.

2. Build a GDPR-Compliant database!

• Capture fully GDPR-compliant customer data for future marketing.
• Gain high-quality, permission-based leads from engaged participants.
• Leverage first-party data to personalise and enhance customer experiences.

With third-party cookies on the decline, first-party data is more valuable than ever. Our Competition platform enables your client to collect fully GDPR-compliant data from engaged participants who have explicitly opted in. This means they gain access to high-quality, permission-based leads that can be nurtured into loyal customers. Research from McKinsey shows that 78% of consumers are more likely to engage with brands that offer personalised experiences, and competitions are an effective way to acquire the data necessary for personalisation.

3. Receive End-to-End Support at No Cost!

• Free competition sponsorship for brands meeting minimum prize value criteria.
• Dedicated account manager to oversee the entire process.
• Hassle-free setup, execution, and winner fulfilment handled by our team.

One of the standout benefits of our platform is that competition sponsorship is completely free, provided the prize meets the minimum value criteria. We handle the entire process—from campaign setup and copywriting to media placement and winner fulfilment—at no cost. Each brand is assigned a dedicated Account Manager who ensures seamless execution, allowing PR teams and brand managers to focus on other marketing priorities.

4. Expertly Crafted, High-Impact Creative Content

• Strengthen brand perception through well-crafted 250-word creative copy.
• Optimise content for SEO and conversion.

A well-structured competition isn’t just about the prize—it’s about storytelling and audience engagement. Our in-house content specialists assist with helping you craft a bespoke 250-word creative copy that aligns with the brand’s tone and messaging, optimising for both SEO and conversion. This content not only enhances the competition’s performance but also strengthens brand perception within the chosen media outlet’s readership.

5. Optional Paid Prize Sponsor Benefits at Discounted Rates

• Website backlinks to boost direct traffic and SEO.
• Newsletter inclusions for enhanced audience reach.
• Readers Offer code and much more!

These optional add-ons provide brands with the flexibility to tailor their competition for maximum impact.

How to Get Started

Participating in our competitions is quick and hassle-free. Brands simply need to provide:

✅ A high-quality image of the prize

✅ A short brand and prize description

✅ A simple competition question

Our team takes care of the rest, ensuring that the competition reaches the right audience and delivers measurable results.

Final Thoughts: A No-Brainer for PR Agencies & Direct Brands

Competitions offer a win-win scenario—brands benefit from massive exposure and data acquisition, while consumers engage with an exciting opportunity to win high-value prizes. Whether you’re a PR agency looking to add value to your client’s marketing strategy or a brand seeking cost-effective ways to grow, our competition platform provides the perfect solution.

Ready to elevate your client’s marketing strategy? Get in touch with us today to explore how a Competition can drive results for their brand.