At The Competition Platform, our marketing team promotes online competitions in a variety of ways to help enhance the performance of your competition and grow your customer database. 

During the 4 weeks, your competition is live; we would like to enhance your brand’s performance as well as grow your customer database and let you know that we have a unique opportunity only available to prize sponsors, to include an opt-in question on your competition that will allow you to collect the data of those interested in hearing from your brand. The data capture requires a one-off fee of £500* and once the competition has ended you will be passed the data of those who opt-ed in. This is a fantastic opportunity to grow the marketing database for the brand in a GDPR compliant manner. 

How it works:  

During the process of entering the competition, we get to ask the readers a yes or no question.  

Please see some examples below of what other brands have asked:  

“Would you like to hear more from us through our email newsletter?” 

“Would you like to receive a 10% discount code for your first order with us?” 

You get to choose your own question which relates to your brand and products.  

How much data will I receive? 

Users can enter the competition a maximum of once per day. Those people who choose to opt-in will be engaged and responsive with your brand as they have actively chosen to receive the information from you.  

Budget?  

The cost of £500* is the only charge so this makes it a really worthwhile investment. If there is no budget for this then it might be worth considering using some of the budgets from other data collection activities, as it is likely that it will give a better return on investment than social media or Google AdWords.  

How will you receive the data?  

This will comply with GDPR and is done securely. Once the competition has ended you will be able to download the data of those who opt-ed in from The Competition Platform.  

What do I need to do? 

We will need to know prior to your competition going live that you wish to include this prize sponsor benefit. You will then need to provide us with the question you want to include in the competition to collect the data. (This needs to be a yes/no answer). We also need a link to your privacy policy. A live report is available on The Competition Platform which shows how many opt-ins you have received.  

*To run data capture on the network the cost is £750  

Also, follow the Competition Platform blog for more prize sponsorship opportunities.