This Competition Platform guide will help you find the right words to make your competition copy the best it can be. 

The title 

The title is the first thing users see when they come across your competition so you want to make it as memorable as possible. There are a couple of things you can do here. The title should start to win the phrase ‘Win’. This may seem obvious but it will immediately catch your audience’s attention and pique their interest. Also, mention your brand in the title. The title doesn’t form part of your 250 words but we recommend keeping it short and sweet. 

The copy itself

Avoid jargon or hyperbole

Be clear with what you’re saying as this makes it easy for users to understand and makes your competition more appealing. 

Use your 250 words

You have 250 words to use so you don’t want to be going over that limit. Going under it and not using those extra words means you’re not making the most of the opportunity to connect with users. 

Keep sentences short

The longer sentences you use the easier people get lost in what you’re trying to say so keep them short. Simple. 

Break it up

There’s nothing more off-putting than a wall of text, it’s difficult to read and intimidating. We process written information visually not just textually so break up your text, and use paragraphs, bullet points, and different font sizes. These will help the user absorb more information and stay engaged with your message. 

Proofread

You’ve written your copy, now it’s time to proofread it for any mistakes. Your account manager will take a look at your copy and suggest any edits they think necessary but checking it beforehand reduces the chances of any errors. 

Your copy is your opportunity to get your brand’s message across to users and connect with them in a way that only words can. 

To run a competition, call 0114 3990 828 or email content@dmri.co.uk. 

Also, you can find more tips to make your competition stand out here.