You will have heard it before and when it comes to running a competition it couldn’t be more true – a picture paints a thousand words.

Whilst you have written the perfect copy for your competition, the image often leaves a lasting impression.

So, what is a good image to use for a competition?

Use an image of the product(s) you’re giving away. It sounds obvious but as it’s the main selling point of your competition then it should be the first thing a prospective entrant sees. Make it attention-grabbing, informative and engaging.

The image should be a lifestyle image that is 800×500 px. An image that also shows the prize being used is perfect for sparking the imaginations of your audience.

The use of colour in your image is vital. Colours that match your brand are perfect.

Make your image authentic. Audiences want to be able to trust brands so avoid using generic stock images and go for images that have a personality and tell a story.

Images are key to drawing attention to the readers – Follow this guide to make your competition stand out.

To sponsor a prize call 0114 3990 828 or email content@dmri.co.uk.

More tips on sponsoring prizes are available here.