Competitions are great. People love entering them as they get the chance to win something other people don’t have. 

Competitions should be part of your marketing strategy and sponsoring a prize for a competition can benefit your brand in many ways. 

Many brands who sponsor prizes with The Competition Platform choose to collect data through our data capture Prize Sponsor Benefit. This allows them to learn more about the people entering the competition and you can use this to help market your brand to them and increase your sales. 

Read more about data capture here. 

Increasing awareness of your brand is another benefit of sponsoring a prize for a competition. People like to spread the word about a competition they’ve entered which showcases your brand to a new audience. 

Because of the variety of benefits that competitions can provide, they are normally more cost-effective than other forms of marketing. 

This guide will help you plan and run a successful from start to finish. Let’s get into it. 

What do you want to achieve? 

Firstly, before you set up your competition, you need to think about what you want your competition to achieve. Deciding what you want your competition to achieve will help you decide what prize you want to provide and what Prize Sponsor Benefits you want to include to help maximise the impact of your competition. 

Some popular goals are 

• Increasing sales 
• Increasing brand awareness 
• Collecting customer data 
• Gaining more social media followers 

What’s your audience? 

Secondly, working out what your audience for the competition is as important as deciding what you want your competition to achieve. Is it existing customers who you want to reconnect with or is it, potential customers? 

Choose a prize to give away for your competitions

Thirdly, people enter competitions because they want to win a great prize. Prizes should be exciting and make people want to enter the competition.  

When choosing a prize. Think about how your brand markets itself. Choosing a prize that suits your brand is a great choice. Also, what prize will appeal to your audience? A bundle of your most popular products makes a great prize and then when people enter your competition, you know that they’re interested in your brand. 

Create a schedule for your competitions

Finally, competitions should be more than a simple start and end date (though those are very important!). Creating a schedule of key moments will help you plan and execute a successful competition. Schedule dates for social media posts to make your followers aware of the competition and increase entries. And if you’ve taken data capture, make sure you follow up on those new leads once the competition has ended. 

To find out how The Competition Platform can help you create your competition, give us a call on 0114 3990 828 or email content@dmri.co.uk.