Why Should You Become A Prize Sponsor?

There are multiple benefits to becoming a prize sponsor, including:

• Increased brand awareness through a large publication
• Increased site footfall
• Potential to increase customer base through relevant data capture
• Increase brand perception through association

We have several excellent options available that are targeted to increase a brands visibility online. Through collaboration with some of the UK’s largest magazine brands, we’re able to offer brand exposure and engagement that’ll make use of some of the largest readerships in the country.

Prize Sponsorship

Starting with a prize sponsorship that a brand provides as a prize to be won through our collaboration with one of several UK magazines we work alongside to best find the right target audience for a brand.

For the cost of the prize, a brand can take unique advantage and reach a much larger audience, with several of the magazines we work alongside regularly having 2m monthly views.

Data Capture

Data capture is possibly the most valuable tool we offer alongside prize sponsorship, as it allows a brand to increase its customer database.

Not only does the data capture service reach a much wider audience, it focuses on targeting potential customers who’re keen to know more about your brand.

Rather than canvassing every site visitor, our data capture only takes into account those customers who are interested, and thereby helps reduce costs as a brand is only paying one fixed fee for quality leads.

Web Links

To add even more value to the sponsorship, we have several other services that can turn the prize sponsorship into an opportunity to increase data collection and brand exposure.

Weblinks offer you a direct, quantifiable way to bring visitors to your website, making the addition of this service one of the best ways to boost your visits, customer journey, and sales.

Social Links

For any brand whose social media presence is key to their business model, the addition of our social links service is a no-brainer.

As well as promoting your product, service, and brand, you’ll be able to directly influence prospective customers to your social media. The boost to exposure is easily monitored, and can provide a huge boost.

Video Links

If you’re looking to promote your brand or product in a more vibrant and engaging way, a YouTube video could be the perfect way for you to reach more people.

The addition of an embedded video clip alongside your prize sponsorship is a great way to pique someone’s interest. This would be a great addition for any brand looking to promote sportswear, weekend’s away, or physical products where a potential customer can see them in situ.

Reader’s Offers

Everyone loves a discount code, so why not offer one as part of your prize sponsorship? A unique code that offers a discount on a product or service is easily trackable so results can be verified, and can be a brilliant way to boost site visits as customers look to save money.

Conclusion

Whether a brand chooses to sponsor a prize only, or take up one or more of the additional services that the Competition Platform offers, the benefits of affiliation with a major magazine brand is a great opportunity.

Once you add the potential sales increase that comes from our data capture service, there’s a clear benefit for a brand to become a prize sponsor. Adding a social link or web link can see site visits spike, all of while helps with Google Analytics and rankings.

Interested in knowing more about our titles?

Give us a call on 0114 399 0828, or email us at content@dmri.co.uk. You can also check out the rest of our blogposts here.

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