2025 – A Year Like No Other for The Competition Platform

As 2025 draws to a close, it is the perfect moment to pause, reflect and look ahead. This year has been one of growth, innovation and renewed focus for The Competition Platform — not just in terms of performance, but in how brands, publishers and audiences connect through meaningful, value-driven experiences.

Like a lot of businesses, The Competition Platform had a lot of surprises in 2025 – some unbelievable, some we didn’t want to believe. But if this year taught our team anything, it’s that a loss does not last and any pitfalls can be turned into chances to jump into something new.

Ready to take a look back at some of The Competition Platform’s biggest moments through 2025?

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Thousands of Competitions Gone Live and Even More Entrants

No matter the year, the one thing we can always guarantee is results. This year, we welcomed thousands of competition entrants to take part in engaging giveaways for new and exciting prizes from brands like yours.

Here are the exact figures:

Page Impressions – 330,625,055

Competition Entries – 79,210,533

Competitions Gone Live – 7,616

Our magazines have national reach and it shows! Year in and year out, competitions are the results-driven way to attract new audiences and make an impact. When you set up a competition, you’ll be able to get even more insightful data with real-time tracking so that you don’t miss a thing for the whole month your competition is live.

4 New Publisher Partnerships and 12 Brand New Magazine titles

We launched with a record number of titles with new publisher partnerships with Immediate Media, House of Coco, Chelsey Media and Kelsey Media, giving us access to 12 brand new magazine titles.

While we parted ways with some long-standing titles, this only made way for new publisher partnerships which would never have been possible without saying goodbye to a few different magazines.

Here are the newest titles that we have been able to bring high-quality competition pages to:

• Made for Mums – For 15 years, MadeForMums has been the go-to resource for parents seeking expert advice, trusted product reviews, and a supportive community
• House of Coco – An authentic approach to travel sets them apart, providing genuine recommendations and engaging stories, helping create an unforgettable trip to the world’s most incredible places.
• The English Home – Its unique editorial focus is tailored for a passionately loyal audience of homeowners and design professionals around the world who live both in town and country.
• The English Garden – Offering high-quality coverage and exclusive photography of classical and contemporary gardens, in both town and country, The English Garden celebrates the very best of British Gardening.
• Cruise & Travel – Each issue brings together expert-written reviews, travel features and in-depth destination guides, along with celebrity interviews, eye-catching photography and insider tips; the UK’s highest-selling cruise magazine
• Olive – olive is created by the same expert team as the market-leading BBC Good Food and contains thoroughly tested recipes and recommendations which are 100% trustworthy.
• Men’s Fitness – Packed with results-driven content, Men’s Fitness is for men who want to be fit for life, as in all parts of their life, building strength, stamina, resilience, mental fortitude and general health and wellbeing.
• Women’s Fitness – With guides on workouts, gadgets, activewear, nutrition and plenty of expert advice and the latest science, Women’s Fitness delivers motivation for a life full of confidence and vitality.
• Stuff.TV – Across every consumer tech topic, Stuff brings characterful, trusted wisdom for consumers who collectively spend over £1B on tech every year.
• Top Santé – With a youthful, vibrant approach to life, the brand has the lowdown on staying fit, beating stress, getting the best nutrition, finding the newest beauty products and plenty more besides.
• Amateur Photographer – As the UK’s biggest-selling and longest established photo magazine, much of Amateur Photographer’s content comes directly from the world’s most inspiring and talented photographers.
• Amateur Gardening – Amateur Gardening rose from the massive growth in suburban living which defined the 1800s and it’s been the bedrock of much of the gardening knowledge we have today.

Check out all the media packs on our website.

2 New Additions to the Content Team and 2 New Marketeers

With even more publishers to juggle and more demand than ever, The Competition Platform took on 4 new team members in 2025. We were happy to welcome 2 enthusiastic members to our content team and 2 dedicated marketing executives who may have been popping up in your inbox every now and then.

If you would like to speak to any of these new members about setting up a competition, getting more information on the publications we work with or just want a friendly chat about marketing with your business, feel free to reach us at content@dmri.co.uk

And before you know it, 2026 has started!

We want to thank all the brands that has made this a prosperous year for The Competition Platform, whether you set up your first competition, have been getting in on these Prize Sponsor Benefits or have been sending your helpful feedback to our team. Our competitions are always a collaboration between positive PRs, brilliant brands and proactive publishers, and they wouldn’t be possible without all of you getting involved.

Who knows what’s in store for The Competition Platform in 2026! We already have some much-anticipated launches planned for January – already we’re looking to outdo ourselves – so keep us in your 2026 marketing plan if you’re looking for success and strategy.

Looking for inspiration for your first 2026 competition? Read Seasonal Competition Ideas for the New Year: How Brands Can Start Strong in 2026