The Launch of the olive Competition Site: A Recipe for Success

There’s something exciting brewing in the world of food media, and it smells delicious. At the end of 2025, Olive magazine launched a brand-new competition site in collaboration with The Competition Platform, and it’s already generating serious buzz among both readers and brands alike.

A Taste of Olive Magazine

If you’re passionate about food, chances are you’ve already crossed paths with olive. Created by the same expert team as BBC Good Food, olive magazine has been a trusted voice in the UK food scene for over two decades, offering readers a carefully curated mix of recipes, restaurant reviews, travel inspiration and culinary trends. It’s the kind of publication that speaks to people who genuinely love to cook—not just for sustenance, but for the joy of it.

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What sets olive apart is its connection to its readers. Whether you’re a confident home cook looking to expand your repertoire or someone just starting to experiment beyond pasta and pesto, olive meets you where you are. The magazine has built a loyal, engaged community of food lovers who trust its recommendations and return month after month for fresh inspiration.

Because of its dedication to its fans, olive wanted to give back by setting up an interactive, engaging competition site that allowed its readers to win top-quality prizes to elevate their meals and kitchen. From the start, brands were hungry to collaborate on this appetising project.

Why Brands Had a Feast

When olive announced its new competition platform, the response from brands was enthusiastic—and it’s not hard to see why.

First, there’s the audience. Olive readers aren’t passive scrollers. They’re active participants in food culture: they shop with intention, seek out quality ingredients and invest in their kitchens. For brands in the food, drink, travel, and lifestyle spaces, this is precisely the demographic they want to reach.

Second, there’s trust. In an era where audiences are increasingly sceptical of sponsored content and influencer partnerships, publisher credibility matters more than ever. Olive has spent years building that credibility and brands recognise the value of associating with a publication their target customers already respect.

Finally, there’s the format itself. Competitions offer something different from traditional advertising. They’re interactive, memorable, and create genuine excitement. When someone enters a competition, they’re actively engaging with a brand—it’s not just a splash in the pan.

A New Home for Food-Focused Prizes

The new site, built in collaboration with The Competition Platform, brings all of olive’s competitions together in one sleek, easy-to-navigate space. Readers can browse current giveaways, enter with just a few clicks, and keep track of what’s on offer—from premium kitchen equipment and exclusive dining experiences to artisan hampers and travel escapes.

It’s a natural extension of what olive does best: connecting food lovers with the products, experiences, and inspiration that make cooking more enjoyable.

For readers, it’s a chance to win something genuinely exciting. For brands, it’s an opportunity to reach a passionate, engaged audience through a publisher they trust. And for olive, it’s another step in building a richer, more interactive relationship with the community that’s supported them for years.

Head over to the new competition site and see what’s up for grabs. Your brand could be on next month’s feature!