The saying that images paint a thousand words is well known and when it comes to running a competition that saying is true.

While your might have written the perfect description for your competition, the images are often the thing that leaves a lasting impression.

What makes a good image?

So what is a good image to use for a competition? Well firstly, use an image of the product(s) you’re giving away in your competition. It should be the first thing a prospective competitor sees. Make it attention-grabbing, informative and engaging.

Secondly, the image should be a lifestyle image that is 800x500px. An image that shows the prize being used is perfect. It sparks the imaginations of your audience and leads them to imagine what they could do with the prize.

Thirdly, the use of colour in your image is vital. You might have the perfect prize but if the image is in black & white then people won’t be excited about winning. That said, flooding your image with all the colours in the rainbow might not be the best idea either. Choose your colours wisely, colours that match your brand are perfect.

Finally, make your image authentic. Audiences want to be able to trust brands so avoid using generic stock images and use images that have a personality.

Images are the key to success when running a competition and by following this guide, your images will draw the attention of users and make your competitions more successful.

You can find more tips on how to make the most out of sponsoring a prize on The Competition Platform here.