GoodtoKnow

At The Competition Platform, we work with a wide variety of titles, so there’s bound to be one that will suit your brands.

We’ve written blog posts on all the titles we work with so you find the right title for your brand. This is our guide to GoodtoKnow.

Goodtoknow has been the ultimate online destination for busy women of all ages since 2007. It’s the home of trusted, judgement-free advice with thousands of fuss-free family recipes, reassuring parenting support, and well-being information – along with fun family activity ideas and also clever hacks for daily life.

Key GoodtoKnow Site Stats

Site views per month: 492,739

Site visits: 40,640

Typical entries per month: 11,602 – 17,720

Average Data Capture entries: 732

GoodtoKnow Readership Profile

61% of our audience work and have their own source of income

78% own their home and have a mortgage

90% make important purchasing decisions

Each copy of Essentials is read for just over one hour

Readers are highly engaged on all platforms

Competitions & Prize Sponsor Benefits

Why become a competition sponsor on GoodtoKnow?

The minimum prize value (MPV) for this publication is £300

Benefits of providing prizes for competitions.

  • A unique opportunity to promote existing products and services as well as promote new opportunities.
  • Positive brand association
  • 4 weeks’ promotion
  • The brand images and also product description used in the blurb
  • The multi-choice question tied to the brand for brand reinforcement
  • Marketing of the competition

Only available to the prize sponsor

Prize Sponsor Benefits:

You also have the option to take the following features (additional cost applies for these features)

Data capture ‐ This is a brilliant opportunity to ask the users engaging with the competition if they would like to opt in to hear from the Brand. This compares favourably to most other data capture opportunities, has brilliant responses and is also compliant with all UK laws including GDPR.
In this publication, you will typically receive between 703-1236 unique opted-in individuals requesting more information.

You can also read more about data capture here.

Links ‐ These can be used for driving traffic as well as for helping with SEO.

Embedded video ‐ If you have a promotional video we can include this in the competition text.

Additional promotion via social media, main newsletters, etc ‐ Please ask for availability and costs.

To run a competition on GoodtoKnow, call us on 0114 3990 828 or email content@dmri.co.uk.

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