Competitions have been a part of life for a long time. Though with the development of the internet and social media, they have grown in popularity. Here are 4 reasons why sponsoring a prize for a competition on The Competition Platform should be part of your marketing strategy. 

Building your customer base 

Firstly, sponsoring a prize for a competition is a great way of building up your customer base. We run the competition sites of several titles reaching a wide variety of audiences. So, this is an ideal opportunity to reach a new audience and build your customer base.  

Competitions engage with your audience 

Secondly, competitions allow you to engage with your existing audience in addition to reaching new people. Sharing the competition on your social media channels generates additional entries and a different way to engage with your audience. 

Source of data 

Thirdly, with the prospect of winning the exciting prize you’ve provided; many people will want to hear more from your brand in the future. We offer data capture as one of our Prize Sponsor Benefits. This allows you to collect the names and email addresses of the people who’ve signed up to hear from you. You can also learn more about your demographics from our performance reports. These tell the entrant’s age, gender, area of the UK they live in and when they entered the competition. 

Competitions empower customers to do your marketing for you 

Sharing your competition on social media encourages your audience to enter the competition. But, also encourages them to share your competition with their friends and followers in the process, doing your marketing for you.  

In conclusion, sponsoring a prize for a competition can be an effective part of a marketing strategy for any business and allow you to reap the benefits outlined above.  

To sponsor a prize call 0114 3990 828 or email content@dmri.co.uk