Winning a prize is always exciting but how do you know that the prize winner is going to be a future customer or will they take the prize and disappear into the sunset? 

There are ways that by providing a prize for a competition you can also appeal to your customer base as well as increase it.  

How do you decide on a prize? 

Firstly, you have to choose a prize that will appeal to your customers as well as suit what you want your competition to achieve. 

Some questions to consider here are… 

• Are you running a competition to increase sales? 
• Are you looking to learn more about your customers? 
• Do you want to increase traffic to your website or increase engagement with your social media? 

After you’ve answered these questions then you can start thinking about what prize will be the most appealing to your audience. It’s important to remember here that you can’t just provide any prize even if you think it’s a great prize. 

A hotel stay sounds like an amazing prize but if people are going to have to pay to get there then it’s less appealing. 

A way to work out get around this is to work out who your audience is. Our guide to finding the right audience for your brand can be found here. 

Here are some suggestions for prizes that will grab people’s attention 

1. Your product  

This is a simple one. Providing one of your products ensures that the people who enter the competition are interested in your brand. 

2. Promotional products –  

Products that promote your brand as well as being desirable are great marketing tools. They also increase the chances of someone using your business again in the future. 

3. Something unrelated – A high-value prize that is not related to your brand will get people’s attention and lead to your competition having lots of entries. Some of them will have an interest in your brand so it’s worth doing occasionally. 

4. Experiences –  Providing an experience that is unique is bound to grab a person’s interest.

In summary, prizes that grab people’s attention are more likely to be successful than those that don’t. And now you have all you need to provide a prize that will grab the reader’s attention.

To sponsor a prize with us, call 0114 3990 828 or email content@dmri.co.uk.